Monthly Archives: March 2014

What #tags really do; #waysupercool!

Most people think #tags are silly and useless. Jimmy Fallon and Justin Timberlake brought that point home clearly.  But they really do serve a good purpose. There are over 1,000,000,000,000 messages sent each day. If you had to remember every word of every message. . . well no way. But if you only had to remember the words that had #tags in front it would be easier. . well not much. That is how computers work, they process #tags as special and recognize they are important for search or to connect a bunch of messages that are about the same thing (a conversation). This makes it much easier to manage and lets the computers connect the #tags where normal words would be ignored. Want to see? Look at the 2 examples below of Facebook searches for “bob” and “#bob”. Huge difference, you probably never thought you could find all this on Facebook.

1. “bob”

2. #‎bob‬

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LaKenda HairStylist Bradford added 5 new photos.

Decided to bob it up loving it…  ‪#‎cut‬ ‪#‎bob‬LaKenda HairStylist Bradford's photo.LaKenda HairStylist Bradford's photo.LaKenda HairStylist Bradford's photo.LaKenda HairStylist Bradford's photo.LaKenda HairStylist Bradford's photo.

Like · Share · 19 hrs · Raleigh, NC, United States ·

NBA Wire posted 2 updates.Like Page
Wwe picture

Who will be win

 

‪#‎bob‬Who will be win </p><br /><br /><br />
<p>#bob

Like ·  · Share · 21 · 6 hrs · Edited · Like Page

Basketball Above All

Written by ‪#‎BOB‬ of NBA Wire

 

Here is a list of some of the greatest basketball talents who either died early in their NBA career’s or didn’t get the opportunity to play in the league at all.

 

1: Len Bias, The 2nd overall pick in the NBA Draft was an absolute beast and had a better NBA ready body than LBJ when he entered the league. He passed away 2 days after being picked by the defending NBA champions because of cardiac arrhythmia related to the usage of cocaine (reports…See moreWritten by #BOB of @[430993383647288:274:NBA Wire]</p><br /><br /><br />
<p>Here is a list of some of the greatest basketball talents who either died early in their NBA career’s or didn't get the opportunity to play in the league at all. </p><br /><br /><br />
<p>1: Len Bias, The 2nd overall pick in the NBA Draft was an absolute beast and had a better NBA ready body than LBJ when he entered the league. He passed away 2 days after being picked by the defending NBA champions because of cardiac arrhythmia related to the usage of cocaine (reports say that it was the first time he used it as he was celebrating the fact that he had just got picked by the Celtics.)</p><br /><br /><br />
<p>2: Reggie Lewis, Picked 22nd in the NBA draft by the Boston Celtics had a relatively slow start to his career but things started to fall into place perfectly and it looked like he was going to be the main star of the Celtics when he was selected into the All-Star team in 1992. He would pass away a year later at the age of 27 because of a heart attack he suffered during practice.</p><br /><br /><br />
<p>3: Ben “Benji” Wilson was the first kid from Chicago to be named the top high school basketball player in the country (He played in the same high school that produced Derrick Rose and Jabari Parker.) Benji was a fantastic talent and was even nicknamed “Magic Johnson with a jump shot.” He was killed after being shot during an altercation; he was only 17 years old.</p><br /><br /><br />
<p>4: Hank Gathers was considered as one of the greats in college basketball and judging by everything he achieved in his career that label was not wrong. Considered as a lottery pick in the upcoming draft, Hank passed after collapsing during the first half of the WCC tournament quarterfinal game. He was 23 years old. </p><br /><br /><br />
<p>The reason for this post is simply because we shouldn't forget about these guys, we should celebrate what they were capable of doing on the court and we should hate the fact that we missed out on watching them. If you have the time please check out these documentaries about them: Without Bias, Benji and Guru of Go. </p><br /><br /><br />
<p>RIP

Like ·  · Share · 1,699113160 · 6 hrs ·

Robyn Carmona posted 2 updates.
Paradis2

‪#‎bob‬

Seil4

Vodka, Putaria e Rock N’ Roll#bob<br /><br /><br /><br />
@[599911530086093:274:Seil4]<br /><br /><br /><br />
@[247446012096858:274:Vodka, Putaria e Rock N' Roll]

Like ·  · Share · 11 · 6 hrs ·

Manuh Castro shared Sente o Reggae‘s photo.

‪#‎Bob‬ ‪#‎Marley‬ !!

Sente o Reggae's photo.

Like · Share · 12 hrs ·

Jamille Ribeiro updated her cover photo.

Minha vidããn ‪#‎bob‬ ‪#‎esponja‬Minha vidããn #bob #esponja

Like · Share · 15 hrs · Edited ·

Silie Ziwe Vukubi

‪#‎BOB‬

Like · Share · 14 hrs ·

Avien Naive

(T.T)

‪#‎bob‬

Bakla Parin si Naive..

Like · Share · 45 mins ·

Kyle Godet

‪#‎Bob‬.#Bob.

Like · Share · 13 hrs ·

Alicia Cabrera-Thomas

‪#‎Bob‬ Dylan 4th Annual Music Issue @NYMaghttp://t.co/NxiCE5qrpR

alicia cabrerathomas (@aliceinglen) posted a photo on Twitter

pic.twitter.com

Get the whole picture – and other photos from alicia cabrerathomas

Like · Share · @aliceinglen on Twitter · 9 hrs · Twitter ·

Drew Ham

Fresh off the clock, relax mode.

‪#‎Bob‬ in the air

Rick Ross – In Vein ft. The Weeknd

youtube.com

Shop dope cut&sew street couture today! http://www.BEYXND.com This track just dropped off of the Mastermind album by Rick Ross. As usual, we support Abel’s a…

Like · Share · 13 hrs ·

Vitória Levandoski Milan likes an article on Pensador.

‪#‎Bob‬#

Bob Marley

Pensador

Não ligo que me olhem da cabeça aos pés..porque nunca farão minha cabeça e nunca chegarão aos meus pés

Like ·  · Share · 15 hrs · Pensador · Like Page

Beauty Bundles SpaTique

Love this tousled ‪#‎bob‬ – it’s a modern twist on a classic ‪#‎style‬!

Like ·  · Share · 11 hrs · Like Page

Siktòòr tòòrïss

a7san gassa f zewagha ‪#‎simo‬ ‪#‎bob‬a7san gassa f zewagha #simo #bob

Like ·  · Share · 1 · 17 hrs · Like Page

Panache St. Augustine – An Aveda Salon

We’re loving all things short this week. Click on the Pinterest button on our profile or visithttp://www.pinterest.com/panachestaug/short-hair/ for Pixie and Bob galore on our Short Hair Board!

 

‪#‎pixie‬ ‪#‎bob‬ ‪#‎getpanache‬ ‪#‎pinterest‬ ‪#‎avedasalon‬We're loving all things short this week. Click on the Pinterest button on our profile or visit http://www.pinterest.com/panachestaug/short-hair/ for Pixie and Bob galore on our Short Hair Board! </p><br /><br /><br />
<p>#pixie #bob #getpanache #pinterest #avedasalon

Like ·  · Share · 8 · 19 hrs · Edited ·

Myrlla Bassani took a photo with Instagram.

Desejo a todas inimigas vida longa pra que elas vejam a cada dia mais nossa vitòria (8′ ‪#‎goodnight‬ ‪#‎bob‬ ‪#‎instalove‬ ‪#‎instagirl‬

instagram.com

Desejo a todas inimigas vida longa pra que elas vejam a cada dia mais nossa vitòria (8′ #goodnight #bob #instalove #instagirl

Like · Share · 9 hrs · Instagram ·

همسة عتاب‎ posted 3 updates.Like Page
Kapture NOLA

Playboy Party NOLA Super Bowl Weekend -…http://t.co/2Vk84wWlSG ‪#‎BOB‬ ‪#‎DJLil‬

Playboy Party NOLA Super Bowl Weekend

kapturenola.com

Shout out DJ Lil . Met Sean Peyton, and Snoop was Blowing it down also. Tweet

Like ·  · Share · 1 hr ·

Psy Kasol Bawa posted 2 updates.#bob
Shandenae Daniel

‪#‎BOB‬!life#quickweave#razorcut#feathered#BLONDE#$atisfied#$uccess!!!#BOB!life#quickweave#razorcut#feathered#BLONDE#$atisfied#$uccess!!!

Like · Share · 8 hrs ·

Nathane Dregoti

‪#‎bob‬ ‪#‎dorminhoco‬#bob #dorminhoco

Like · Share · 5 hrs ·

May Silva added 2 new photos.

‪#‎BOB‬ ‪#‎MARLEY‬May Silva's photo.

Like · Share · 14 hrs · Like Page

Xzibitz Barber & Beauty Styling Lounge

‪#‎Quickweave‬ ‪#‎Bob‬ ‪#‎Shug‬#Quickweave #Bob #Shug

Like ·  · Share · 41 · 20 hrs ·

Siyabulela Mciana Mtyumeka

Mr ‪#‎Bob‬ hv a ‪#‎Ques‬Mr #Bob hv a #Ques

Like · Share · 21 hrs · Like Page

Verdin 4:20__\/__

‪#‎Bob‬ ‪#‎Marley‬#Bob #Marley

Like ·  · Share · 4032 · 19 hrs ·

Tiffany Roberts with Kattie Langin

Aww my besty! ‪#‎Bob‬‘s

Like · Share · 13 hrs ·

Symone Wendel

‪#‎Bob‬

Like · Share · 15 hrs ·

Lucas Gandolfe added 3 new photos.

‪#‎bob‬ & ‪#‎marley‬..Lucas Gandolfe's photo.Lucas Gandolfe's photo.Lucas Gandolfe's photo.

Like · Share · 18 hrs ·

Kid Chocolate

When you’ve got nothing, you’ve got nothing to loose.

‪#‎Bob‬ Dylan

 

(@ 9th Ward) http://ow.ly/3ia3tq

Like ·  · Share · 18 hrs ·

Adeleke Adesunloro Timileyin posted 2 updates.
Pound Perry

Father LORD thanx for this newly born baby ‪#‎BOB‬ my God thankx for the tough tyms we had yesterday n tru out da nyt.i give u groly.

Like · Share · 2 hrs ·

Bob Show Percussionista Andrade added 3 new photos.

‪#‎BOB‬ ‪#‎SHOW‬Bob Show Percussionista Andrade's photo.Bob Show Percussionista Andrade's photo.

Like · Share · 15 hrs · Like Page

اساحبي واخواته

‪#‎BOB‬

Like ·  · Share · 11 · 1 hr ·

Miguel Anton Columna listening to DIWATA BY ABRA ft. CHITO MIRANDA

Boring  tara Soundtrip

‪#‎AC‬ ‪#‎Bob‬Boring :) tara Soundtrip :)<br /><br /><br /><br />
#AC #Bob

Like · Share · 22 hrs ·

Yayah Momoh

Wisdom Is our Hammer,Prudence Will b Our Nail…Wen Men Build Lives, from honest Toil Courage Neva Fails ‪#‎BOB‬..Beautiful Morning Fwendz and Famz, Wish u all gr8 day Ahead *wink*BIGHUG*

Like · Share · 8 hrs ·

Hurting WomensMinistry

Kevin Hart got it right when He did a Comedy called “Laugh at my pain.” I never watched it but I am intrigued by the title. (NB- He’s not known for His Christian values)

Laugh at your own pain. Not that it’s funny, but we must realize that our deepest & best testimonies, sermons & ministry will come from our deepest hurts & disappointments.

“Don’t worry about a thing, EVERY little thing’s gonna be alright!”

‪#‎Bob‬ Marley#

Like · Share · 12 hrs · Edited ·

David Acco Taype

##‪#‎Bob‬ marley

Like · Share · 7 hrs ·

Gbenga Olasukanmi Oluwabepelumi posted 3 updates.
Janix Guevarra Celedonio

..galing ng ‪#‎bob‬.

..two thumbs up!!!

Like · Share · 4 hrs ·

Kelim Reisner

‪#‎meu‬ ‪#‎bob‬ ‪#‎amo‬ #meu #bob #amo <3

Like · Share · 13 hrs ·

KimYnervy Obenza

I wish I was strong enough to lift not one but

Both Of Us

Someday I will be strong enough to lift not one but

Both Of Us..

 

‪#‎TaylorSwift13‬

‪#‎BoB‬

Like · Share · 10 hrs ·

Julienne Pia Villaruz

Herb is the heaLing of a nation, aLcohoL is the destruction.

,mauLang Hapon :>

~

‪#‎Bob‬ Marley

Like ·  · Share · 4 hrs ·

Mike Stylianou with Brenda Clapp

Bob riding a Juno on the Wakamarina for the Juliana video. Make sure you watch the clip at least 3 times this week. Need to hit the 40k views. ‪#‎julianabicycles‬ ‪#‎Bob‬Bob riding a Juno on the Wakamarina for the Juliana video. Make sure you watch the clip at least 3 times this week. Need to hit the 40k views. #julianabicycles #Bob

Like ·  · Share · 12 hrs · Instagram ·

Lucas Pereira

In this bright future, you can’t forget your past (♫

‪#‎Bob‬

Like · Share · 12 hrs ·

OH MY GOD This Page is Awesome

‪#‎Bob‬ ‪#‎Marley‬

Like ·  · Share · 1 · 16 hrs · Like Page

Vodka, Putaria e Rock N’ Roll

‪#‎bob‬

Seil4

Like ·  · Share · 14 hrs ·

Mairaj Ali Tuurk

Better to die fighting for freedom then be a

prisoner all the days of your life.

‪#‎bOB‬ Marley

Like · Share · 22 hrs ·

Arun Show Off

Peace and Love is the way of Life……

 

‪#‎Bob‬

Like ·  · Share · 9 hrs ·

Wendy Weave Queen

‪#‎Sewin‬ ‪#‎Bob‬ ‪#‎cut‬ ‪#‎slightfeather‬

Like ·  · Share · 1 · 4 hrs ·

Stephen Mafimisebi

…just hoping

‪#‎bob‬#

Like ·  · Share · 23 hrs ·

Dj Smooth Nigeria

One good thing about music, when it hits you, you feel no pain.‪#‎Bob‬ Marley

Like ·  · Share · 21 hrs ·

DoeBoi Flexx

Don’t hit my line dm me inbox me come to my crib if it ain’t bout money I’m stacking my chips 💵💵 I don’t need no distractions‪#‎BOB‬

Like · Share · 13 hrs ·

Juan Antillon updated his cover photo.

‪#‎BadBoy‬‘s ‪#‎OneLove‬ ‪#‎Bob‬ *-*

Like · Share · 8 hrs · Edited ·

More Stories


Now that is cool!

Much success,

Doug

PRDA Asia

http://www.PRDA.Asia is a leading social media management agency

China Social Media and the Lies We Tell Ourselves

There has been too much hype about China social media. Much of this is partly driven by Facebook’s obscene purchase of WhatsApp which invigorated interest in China’s Wechat and  also the upcoming U.S. IPO for Sina Weibo. However, like most things about China, hype is easier to find than reality. The real numbers on social media in China tend to shockingly disappoint.

First lets look at some numbers for comparison:

The population of China is greater than the U.S. and Europe combined:

In China the number of registered users of Internet and mobile outpace the U.S. and Europe combined:

Good news so far as this would explain the intoxicating numbers that come from well publicized social media campaigns in China where 10’s of millions are eager to click like and share. Or do they? When looking at the real numbers of social media in China I start to scratch my head. Sina Weibo in China is “the” social media app. But its numbers pale in comparison of the U.S. and Europe’s use of Facebook and the daily user rate for China is downright anemic in comparison.

WeChat is the up and coming darling of China but it still has only 300 million registered users globally which makes it weak in comparison to Twitter or even Instagram use. If you listen to the hype of China it is a hyper active social media country, but it is a country where a college graduate makes less than US$500 a month and actual social media use seems pale to  North America and Europe. So why do the real numbers not add up? Well it could be cultural marketing practices that value inflated numbers over valid results. It might be a strong desire to believe that China is the new frontier with streets paved with gold. Who knows? What I know is that if it seems too good to be true it probably is. I have been delivering social media in China for 10 years and a “by the numbers” campaign delivers similar results as rest of world. I remember a message from the Director of IBM China from more than 10 years ago, “I can buy you all the market share you want, but I can not make you a profit”. People are always looking for the pot of gold at the end of the rainbow. I think it might actually be in China, but not in the place most are looking. But that is for another blog.

Much success,

Doug

PRDA Asia

http://www.PRDA.Asia is a leading social media management agency

Actions speak louder than words: The future is Video

I listen to what people say and then watch what they do. I find peoples actions more closely align with the truth than their words. So When 2 giant companies on opposite ends of the planet do the same thing at the same time, I take notice. Disney and Alibaba both disclosed investment in online production companies. The power of video for communicating has been obvious since the early daze of YouTube. But it has recently seen a major resurgence. With YouTube and YouKu still offering free hosting, Smartphone’s becoming ubiquitous, 3G networks the default, and great apps like Vine and Instagram it is little wonder that the next big win in  Branded Content arena is video production.  Whereas companies can produce much of their own text and image branded content in-house or readily receive outside support, video production has always been a bit more involved.

Disney to buy online video

Additionally, what Alibaba knows is that the connection between video and purchase is strong. Persons who have watched an online product video are more likely to purchase, report being satisfied, and less likely to return the product. That is good business.

Another magical thing about Video especially in Asia is its ability to communicate with minimal words. Asia is often said to be 16 countries with 17 languages and  when you can communicate across all with a single message that is cost effective.

Alibaba, Video, China, Media,

When I first started into social media it was with video http://www.SO-U.TV. It is long since gone, but I thought then what I know now, it is the future of social media.

Much success,

Doug

PRDA Asia

http://www.PRDA.Asia is a leading social media management agency

Teens watching less TV and more video, Advertising needs to change.

I am the TV generation. When I was about 6 years old there were only a few TV shows on for the entire day. Watching a TV show was like going to the movies. The shows multiplied and then came color, then better sound, then Big SCREENS and HD. I am a TV junky, turn it on and my brain waves go flat. . . love it. So I am especially alarmed by data coming out for the last few years. Between 2010 and 2012 TV viewing by 18 – 24 year olds fell 10% and is continuing its decline. Recent reports by Nielson and Comescore state that 1/3 are not watching any at all!!

This graph shows that only about 10% of U.S. 18-24 year olds are watching traditional TV. This increases to 15% by age 25 where fully 50% of all video is viewed on Smartphones or Tablets.

Millennials watching more online video

In China where technology has leapfrogged rest of world the numbers are even more dramatic. Where a China Internet Watch revealed that as many as 50% of respondents do not watch any TV. And when asked whether they would prefer a TV show or online video, 75% responded Video.

China 75% choose online video

What does this mean for the future of advertising? The younger generations are clearly choosing flexibility over comfort. Giving up the Big Screen TV in exchange for having a virtually unlimited choice selection and unrestricted viewing by either location or time. However, with companies like Netflix bringing traditional TV shows to the “online video experience” and Chinese online video giant YouKu releasing individual channels it becomes clear that the evolution of TV/ video is far from over. It appears that the only thing that is clear is personalization of the experience is key to teens and millennials.

Much Success,

Doug

PRDA Asia

http://www.PRDA.Asia is a leading social media management agency

Facebook why don’t you like Mom’s and Chinese Language?

Dear Facebook,

Facebook advertising seems to unfairly target Chinese language and Mothers to be for rejections. My agency PRDA Asia uses  the Facebook advert platform for our clients and have about 200 adverts running at any time. The rejection rate is low at about 4 per week so that is good. What is odd is that they seem to fall clearly into 2 categories:

  • Chinese language rejected for profanity
  • Anything to do with pregnant women

Chinese language profane? Mark’s profile on Facebook states he knows Mandarin and his wife, Priscilla Chan speaks Cantonese and whereas I don’t think they personally review every Chinese language ad, it seems that there should be some basic understanding. Chinese language adverts routinely get rejected for being “vulgar” or “threatening” which is silly as even the embarrassingly bad Google translate shows they are not.  I am thinking Facebook may not be happy with China?

FB Chinese ad rejected

The embarrassingly bad Google translation may be unintelligible but it is not profane.

“Maybe you have seen it and not know canal system baa # fruit, drainage structures similar shape with cherry tomatoes. Canal baa? Actually canal called Physalis, Zhong many benefits of rack!”

Pregnant women get no break with Facebook. If you have a baby bump get used to a difficult time on Facebook ad platform. Pregnant women are different than non-pregnant women and Facebook seems to have a problem with “different”.  The rejection below is absurd. If Demi Moore can pose nude while pregnant well then what do you have to say Facebook?

Facebook dislikes mothers

Or this one which is even more curious. Eating well while pregnant suggests achieving and ideal body shape? Hummmm, isn’t that the point and doesn’t biology have a little bit to do with the bump?

Facebook adverts dislike pregnant women

At PRDA  we use adverts sparingly as we are very good at organic results and believe that paid creates an unsustainable and artificial community where ROI and Fan satisfaction becomes difficult to interpret. However, it does have its use. That is why I find it alarming that we consistently run into problems with 2 categories of Adverts. Those in Chinese and those directed at Mothers to be. We will continue to promote our clients in an honest and engaging way to ensure that true Fans receive the information they need and feel good about sharing with their friends. Let’s hope that Facebook catches up to this concept soon.

Much success,

Doug

PRDA Asia

http://www.PRDA.Asia is a leading social media management agency