Douglas White is the founder of PRDA, Asia’s most experienced social media management agency. Doug has close to 30 years of digital experience. Having lived and worked in 23 countries he has both a personal and professional knowledge on the importance of technology and how it integrates local, regional and global interests. After leaving IBM having attained the highest project management certification, Level 5 certified global project manager, he launched a number of cutting edge initiatives. Douglas launched Asia’s first video portal, created Asia’s first viral video, founded Asia’s first agency focused only on social media. Douglas’ agency launched the first global social media campaign out of Asia with Standard Chartered bank. Douglas is an expert on Social Media with an emphasis on China and rest of world solutions. He has been featured on CNN and is a frequent speaker as an expert on the largest global online consumer market; Asia.
Douglas White’s current attention is directed at SME’s and creating cooperative social media environments with which to coordinate their marketing strength and effectively compete with large corporations in a manner more meaningful to their customers creating value and sustainable relationships.