Category Archives: Uncategorized

Dad, Brother, me and the Southwestern United States Road Trip 2015

My annual road trips with my Dad and Brother are the highlight of my year. We have shared experiences that are near impossible to put into words, and maybe that is best as they are our memories and do not need to be shared.

Doug's blog image of father brother and himself

But a week long road trip from Las Vegas Nevada through Sedona New Mexico to the Grand Canyon up to Bryce Canyon in Utah and then the stunning Zion National Forest some pictures have to be taken and uploaded to Facebook and Instagram. The problem with wanting to post and share your great adventure pics and posts as you travel around is mobile service. On our last years big road trip I had to purchase 3 different SIM cards just to maintain coverage as we travelled from Yakima Washington to Sturgis North Dakota. This year I took along a GlocalMe. This device kept me connected if there is any 2g/3G/4G service available. The 11 dollar a day cap on data costs meant it was much cheaper than the US$20 dollar a day roaming data  fee my phone provider was charging. Even if I had again purchased “pay as you go” SIM cards I would have needed multiple SIMS to cover all the travel areas we visited and at US$50 dollars each with a 1gig max on data the cost and complexity was just silly. Another great thing about the GlocalMe was that it connects up to 5 devices. So even my Dad and Brother when they hit dark spots in their service areas they stayed connected with my GlocalMe at no extra charge.

GLM photo of GLM against field backdrop

The GlocalMe was light and portable. We just set it on the console of the car or the desk in the hotel room for complete WiFI coverage. When we went for a hike it was durable enough to be tossed in the backpack or slipped into my back pocket. GlocalMe let us enjoy our Family trip with ease, from our posting of pictures to keeping from getting lost with our GPS Google Maps always working. My Dad, Brother and me have many more long road trips planned and the first thing to get packed is the GlocalMe.

Much success,

Doug

Demographic targeting: Ditch your friends and kick out anyone that can’t pay the rent!

Fan quality has been a topic long avoided until now. Engagement rates plunging and advert rates skyrocketing and self proclaimed  “social media experts” clueless how to respond.

Doug's Blog Feb 10 Demographics

The second biggest request I get from new clients is “How do we fix this sh**!”. What they are referring to is the 10’s or 100’s of thousands of Fans that clog their social profile and deliver no results. With Engagement rates crashing and adverts cost skyrocketing it is now a big concern to have dead weight on profiles. There was a time that companies paid agencies big dollars to treat social media like it was a huge party with hosted bar and everyone was invited. Come to my page, drink big, play big, no worries. But now that the proverbial chickens are coming home to roost and the companies are being handed a bar tab that looks like the debt of a third world nation and the only people left at the party are the dregs. They’re not thinking “did I invite them?” they’re thinking “who the hell let them in!” and then it becomes WTF! time.

My dad used to tell me the best way to get out of trouble is not to get into trouble to start with. Well he and I were never good on taking advice, but the message still holds true. Here are several ways to look at demographics to make sure you are getting the right audience and then followed by a case example.

  • Do NOT invite your friends! Most people the first thing they do is invite everyone they know to Like their page. Do NOT do this! Your friends already know what you do they don’t need to be cutting into your limited Reach provided by Facebook, Twitter and other social sites. A message only gets seen by small % of your Fans, make sure it is Fans that really should see it. Besides friends are famous for saying things like “stop posting so much, I already know what you do and I am getting tired of seeing your messages”. What!? you are in business to make money, not entertain your friends. Get them off your page and go buy them beer and pizza instead.
  • Contests and Freebies are bad for your page. There are 2 kinds of people in the world. Those with no time and lots of money and those with no money and lots of time. Which do you want your customers to be? If you picked the first then you have already answered this question. If you have a big giveaway where anybody can have a chance to win by running around town taking Instagram photos, tagging them and posting to your Facebook page. Which kind of people do you think will participate the most? Yes, the second type. The first type “your choice” is motivated by quality content, good service, consistent posting. Go ahead and have a big promotional event on social media. It is great for brand building and launching events and products. Just don’t have people Like your page as part of it. Trust me you want them to flit away after because I guarantee when you offer then next free thing, they will return. No sense having them camped out on your page just waiting.
  • Know  your demographic, you may think you know your customer, but do you really? I find all too often that clients want to prejudge who is their target market. And as a starting point that is o.k. but without ongoing review of the data and continually looking for new avenues to existing customers or create new opportunities (growth hacking) you will not be making the most of your effort and money. Case study:

The graphs below represented different views of a Hong Kong Pub’s demographic. The top graph looks like a Pub might. Heavy on on males skewing upward toward a nice pint of lager.

TGT FB Demo Jan 2015

This second graph shows who saw the posts most and it is clear that the women are far more represented than the Fan demographics would suggest.

TGT FB Reached Jan 2015

The third graph show the Fans that engaged with the posts (Like, Comment or Share) and the women population still shows strong gains over men.

TGT FB Engaged Jan 2015

Lastly we see the most impressive. Checkins are the holy grail of Facebook and Women are champs.

TGT FB Checkins Dec 2014

Summary:

Quality of Fans is more important than ever. The cost of marketing makes targeting the correct demographic critical. Social media for business has never been about any Fan for any reason, unfortunately too many poorly skilled or unscrupulous “social media experts” managed to convince many it was. Now is the time to focus and this is a good thing. Your Fans/ customers deserve your attention and in return will reward you.

Much success,

Doug

Facebook advertising for SME’s: How to quadruple your advert budget

Facebook’s recent changes to their algorithm (fancy word for formula that decides what people see in their news feeds) has greatly limited businesses ability to get seen with just good content alone. Unless you are an SEO/ SEM guru like we are at PRDA you may need to try Facebook advertising. Over the next weeks I will layout some basic strategies to help you make good, and simple, decisions that will improve your performance without breaking the bank. Some of the topics I will cover are:

  • Boost post vs. Adverts manager
  • Page Likes vs Post promotion and others options
  • Selecting posts for promotion
  • Creating impactful ads
  • Using A/B testing or other ROI tests to choose the best performance
  • Audiences
  • Advanced demographic targeting info
  • and more!

Boost post vs Ad manager which to choose?

 

Boost Post is found on your Facebook page and is located on every post in the bottom right hand corner. The ads manager is found on your news feed page in the upper left hand corner.

FB boost and ad manager Oct 2014

Which is better? This is an easy one to figure, anything that is easier to use is usually the more expensive. Boost post provides fewer options and costs more to use than the Adverts Manager.

Boost cost 4 times as much with a fraction of the reach!

FB Boost vs AM Oct 2014
How to use Adverts Manager:

  1. Click on Adverts Manager
  2. Click on Create Ad

FB Ads manager first page Oct 2014

3. Click Page Post Engagement

FB Ads page post Oct 20144. Click the drop down arrow and scroll to then select the desired post to promote

FB select a post to promote Oct 20145. Set the demographic data. It is better to leave the net wide rather than too small. Start with Location, Gender, Age and Language.

TIP! Language is key to Hong Kong. It is the best way to target in Hong Kong.

FB Adverts Audience Oct 2014

6. Set the Budget and duration — for as little as HK$10 per day!

FB Ads manager cost and reach Oct 2014

There you have it. In a few short clicked you can achieve a significant cost savings and extended reach. Be smart and contact us at PRDA for all your social media management needs.

Much success,

Doug

PRDA Asia

http://www.PRDA.Asia is a leading social media management agency

OUR TOP 10 TIPS FOR NAILING CROWDFUNDING

Very generous advice about how to kick ass for your startup using crowd funding from the ladies of Aurza. Thanks Stephanie!

letsgetfabulous

Last week I had great fun presenting at the General Assembly info session as an ex alumni of Jay Oatway’s Digital Marketing Course. At the end, as I was talking to some really interesting start-ups, it struck me that the majority of questions were around how we made our recent Indiegogo crowdfunding campaign such a success. So whilst this is a lot longer than our normal posts, we hope that you will find our top 10 tips for crowdfunding success here in Asia invaluable to setting up your own campaigns….

Image

View original post 1,992 more words

Facebook troubles today: Less than 1000 users in Hong Kong and more

Today was a very interesting day for Facebook and its users. Here are some of the craziest.  I can only assume it is due to two things:

  1. All the changes to add more paid promotions to the offering
  2. All the changes to include more paid promotions to the offering.

Facebook adverts which measures registered users declared that there were less than 1000 in Hong Kong today. It appears rumors of users leaving maybe true.

Facebook Hong Kong

Cover photo madness as images just randomly disappear. Oops where did it go?

Facebook Cover Photo

There were many other reports of posts missing, error messages and general out of control craziness.

Facebook post errors

Much success,

Doug